A professional kitchen is more than just a workplace — it’s a world full of ideas, innovation, and people with a passion for food. That’s exactly why, together with Grootkeuken, we developed a platform that inspires, connects, and informs: Grootkeuken Platform. A place for everyone involved in large-scale kitchens — from chefs to buyers.
From hospitality insider to strategic communication partner
Our collaboration started through our own brand de Buik — a platform deeply rooted in the hospitality world and known for its flavorful stories. For Grootkeuken, it was a natural step to approach us with their wish: to develop an inspiring platform for the large kitchen sector, focused on visibility, brand strengthening, and knowledge sharing.
We began with a process to define Grootkeuken’s brand identity. This led to a restyle of the visual identity, featuring a stronger logo, a fresh look, and a distinct tone of voice. From there, we built the platform from the ground up — from concept and website structure to design, technology, and, of course, the platform’s content. Everything was created with one goal in mind: a platform that works intuitively, feels right, and truly inspires.
Stories with a face and a vision
Every year, we share stories that show the kitchen is about more than what happens behind the stove. We spoke with Julia Nona about how she keeps “the soul in her kitchen” at restaurant Nona, took a behind-the-scenes look at Beekse Bergen — where sustainability and “green fast food” come together — and visited the massive event kitchen at TivoliVredenburg, which serves thousands of guests every day. Chef Tijn Verstappen also shared his thoughts on transparency in his open kitchen at Nonna’s: “For me, an open kitchen is a must. Today’s guest wants contact with the kitchen.”
From idea to realization, we create all the inspirational content for the platform each year — including interviews, photography, writing, and publication — all perfectly aligned with Grootkeuken’s brand and audience.
A living platform with value for the entire sector
Grootkeuken Platform has grown into a vibrant hub filled with knowledge, inspiration, and real stories from the field. Thanks to our continuous flow of new content, the platform remains relevant for both existing members and new visitors. It’s more than just a website — it’s a true platform that nourishes the industry with ideas, examples, and conversations.
An accessible and attractive platform
Grootkeuken dared to make a niche both accessible and appealing. Together, we built a platform that is not only beautiful but also rich in substance and impact — with stories that inspire, inform, and move the industry forward. A place where communication, creativity, and craftsmanship come together. We look back with pride — and forward with just as much curiosity.
We are Dex. Creators of communication.