Photo: Loraine Bodewes. Courtesy of TEFAF.
Since its founding, TEFAF (The European Fine Art Fair) has grown into one of the world’s most prestigious art fairs, with annual editions in Maastricht and New York. The fair attracts collectors, museums, and art enthusiasts from across the globe and offers an unparalleled experience for anyone passionate about art and design. When TEFAF faced challenges with their printed materials, they turned to Dex. What began as a practical solution quickly evolved into a bold and successful partnership.
Through Ruben de la Rive Box of Design & Practice—a close connection of one of our colleagues and a key player in shaping and producing TEFAF’s communication materials—we had the opportunity to bring our expertise as creators of communication to the table. The goal? To ensure that TEFAF’s printed materials reflect the same elegance and excellence that the fair itself represents.
Our contribution to TEFAF
For TEFAF, we produce a range of high-quality communication materials that capture the spirit of the event. The magazine brings together art, stories, and highlights of the fair in a beautifully designed edition. The fair guide offers visitors detailed information about the exhibitions and events, while clear floor plans help them navigate with ease. Posters and promotional cards increase the fair’s visibility in both Maastricht and New York, and business cards provide TEFAF representatives with a polished, professional presence on site.
Precision, speed, and craftsmanship
The collaboration calls for precision, speed, and flawless execution. Thanks to tight project planning and clear communication, we not only meet every deadline—we deliver materials that elevate TEFAF’s exclusive image. Every detail is handled with care, resulting in a consistent, high-end experience for visitors and exhibitors alike.
Impact and long-term partnership
The impact of our work is tangible. The print materials reflect TEFAF’s high standards and enhance the overall experience of the fair. Thanks to an efficient onboarding process, the transition to our services was smooth from day one.
It’s an honour to contribute to the visual identity of an event that shines a global spotlight on art and culture—and to support such an iconic platform with the tools we create at Dex. Together with TEFAF, we’re making a lasting impact on the art world.
We are Dex. Creators of communication.