Vaseline is loved worldwide for its caring properties – from timeless classics to fresh, innovative flavors. And in the world of marketing, the brand continues to outdo itself. For a European campaign around the Sziget Festival in Budapest, Vaseline developed an eye-catching influencer package: a lip-shaped box putting Vaseline’s products front and center.
Our role: from concept to international delivery
At Vaseline’s request, Dex was involved in bringing this unique box to life. We managed the process from start to finish: from technical development and production to carefully packing the boxes with their contents – two lip balms and three minis in the flavors Original, Rosy Lips, and Crème Brûlée – and finally shipping them to influencers all over Europe.
An online hit
The lip-shaped box became an online hit. Influencers on platforms like TikTok and Instagram eagerly shared their unboxing moments, created content around the products, and increased Vaseline’s visibility among a young, international audience. And with Sziget – one of Europe’s biggest music festivals – as the backdrop, the package became part of an unforgettable festival experience.
More than just print
By translating a creative concept into a tangible, striking end product, we contributed to something far beyond print. It became a true brand experience, perfectly aligned with Vaseline’s image and ambition.
We are Dex. Creators of communication.
