Sometimes, a familiar product just needs a fresh boost to reach the next level.
That was exactly the case with Hand in Hand, the official magazine of Supportersvereniging De Feijenoorder – the largest independent supporters’ association in the Netherlands. They were looking for a partner who could not only take over ad sales but also elevate the design and production of the magazine. Dex was brought in to make that difference – with craftsmanship, flexibility, and a deep love for the club.
Made with club love
What makes this collaboration so powerful is the combination of professionalism and passion. From our office in Rotterdam, a team works that truly understands what Feyenoord means to its supporters – with Lennaert as the driving force. For him, Hand in Hand is more than a project; it’s personal. Together with carenza* and other trusted partners, we take care of everything – from ad sales and client contact to layout, production and distribution.
A magazine that lives among supporters
Hand in Hand is published 10 times a year, with one annual special. Each edition reaches over 20,000 Feyenoord supporters. The magazine is largely produced by volunteers, and is filled with stories about everything that matters to the club: matches, players, fans, association news, puzzles, and ads from businesses that value this loyal audience.
Stories from and for the community
The magazine is packed with heartfelt stories – written by a dedicated editorial team that understands what drives supporters. Recurring features like De Twaalfde Man (The Twelfth Man), De Wedstrijd van… (The Match of…), and Vanuit de Vereniging (From the Association) give the magazine its unique tone and character. There’s also space for entrepreneurs with red-and-white hearts: in the recurring column Entrepreneur with a Feyenoord Heart, companies like JOE, Van Ginkel Groep, Sligro and Univé have already shared their stories. In this way, the magazine connects club culture with entrepreneurship.
Efficiently made, proudly delivered
Since the start of our collaboration, we’ve already produced 30 editions and several specials. Thanks to short lines of communication, streamlined processes and a sharp eye for quality, a powerful new edition hits the doormat 10 times a year – a magazine that resonates, connects and inspires. Made with pride, for anyone with red and white in their heart.
A collaboration full of character
Thanks to efficient teamwork, passionate makers and a team that breathes Feyenoord, we deliver 10 editions per year that we’re genuinely proud of. Together, we’re making Hand in Hand more than just a magazine – it’s a tangible expression of club loyalty.
We are Dex. Creators of communication.