A Brand New Day is an independent spirits company focused on brand building, marketing and sales of international beverage brands in the Dutch market. With a portfolio of established names and promising concepts, they ensure brands are visible where it matters most: with the consumer.
For brands such as Sonnema and Apfelkorn, they develop retail activations for the shop floor. For the production of these tangible assets, they regularly collaborate with Dex.
For Sonnema — the iconic Frisian herbal liqueur with a rich heritage and distinctive identity — A Brand New Day developed a retail activation for various liquor stores. The question for Dex: think along on a display that stands out on the shelf and is practical to use in-store.
From advice to in-store display
We helped translate the concept into a functional display. From material selection and construction to production — every detail had to be right. Durable enough for daily use, easy to place, and fully aligned with Sonnema’s brand identity.
We also ensured the displays were pre-filled, so they could be delivered ready-to-use and immediately deployed in stores.
Execution without worries
By managing the entire process — from advice to production and delivery — we took the work off A Brand New Day’s hands. The result: a striking and well-thought-out retail display that not only attracts attention, but also performs effectively on the shop floor.
We are Dex. Creators of communication.
