Rotterdam University of Applied Sciences is one of the largest universities of applied sciences in the Netherlands, with more than 40,000 students and over 4,000 staff members. Spread across various locations in the city, the university offers more than forty higher education programmes. As a knowledge institution, it is deeply embedded in society and collaborates closely with companies, institutions, and governments in the region.
The university has a clear social mission: to contribute to a resilient society and educate students to become engaged professionals. Communication plays a key role in this—from informing and activating (prospective) students to showcasing projects, partnerships, and educational outcomes.
From tender to partnership
The collaboration between Rotterdam University of Applied Sciences and Dex began with a public tender for two segments: promotional print and point-of-sale materials. The university was looking for a production partner who could do more than just deliver—someone who could offer ideas, act quickly, and consistently deliver high quality. Dex was selected and has since become the university’s go-to partner for a wide range of communication materials.
With our office based in Rotterdam, we feel closely connected to this partnership. Many of our team members are alumni of the university themselves—making the collaboration all the more meaningful.
One partner, one visual identity
As creators of communication, we focus not just on materials but on purpose and context. We advise on materials, formats, and finishes that match the message, target audience, and budget. By centralising all productions with one trusted partner, we can safeguard the university’s brand identity while remaining agile—especially during open days or last-minute events.
From print and distribution to posters and POS materials—everything is aligned with the university’s visual style and seamlessly coordinated through short lines of communication with our project managers.
Graduation Show: communication that sets the tone
A great example is the Graduation Show of the Willem de Kooning Academy. For this annual exhibition, we provide the full communication foundation—from flags and posters to name badges, programme booklets, and floor stickers. This gives the event a professional and consistent look that matches the creative quality of the students’ work.
From the entrance to the final exhibition room: everything is aligned, everything is recognisable. Just as it should be.
Factsheets for forty programmes
We are also closely involved in the university’s ongoing communication efforts. Each year, we produce and distribute forty factsheets—one for each programme. By managing the logistics as well, we ensure that each campus building receives exactly what it needs. The result: a uniform, up-to-date, and accessible information supply for (future) students and their families.
Supporting the makers of tomorrow
Our collaboration doesn’t end with production. Every year, we offer several students from Rotterdam University of Applied Sciences the opportunity to do internships or graduation projects at Dex. We believe this is important. Young talent deserves the space to grow, learn, and gain practical experience.
For us, it’s inspiring to work with this new generation. They bring fresh ideas, energy, and up-to-date knowledge. For the students, it’s a springboard to the real world—and sometimes even to a job at Dex.
Long-term collaboration, lasting impact
The collaboration between Dex and Rotterdam University of Applied Sciences shows how powerful it is to have one production partner who truly understands the organisation. We safeguard the visual identity, streamline processes, and deliver what’s needed—with care and speed. At the same time, we stay flexible, creative, and close.
We are Dex. Creators of communication.