LensOnline is a well-known player in the optical industry and works closely with affiliated opticians. In-store, everything revolves around trust, quality and appearance — including the shop window. Because that is where the first impression begins.
The request was clear: develop a striking and stylish window display element that immediately attracts attention, while fitting seamlessly within the calm and premium look of the optician.
From material to brand experience
We advised using solid oak wood — a material that naturally conveys quality and craftsmanship, making it a perfect fit for the world of optics.
Based on that choice, we developed custom-made display blocks featuring a sleek engraved LensOnline logo. Throughout the process, we actively advised on dimensions, proportions and finishing. From the placement of the engraving to the subtle rounding of the edges — every detail was carefully considered.
By creating digital proofs first, we were able to fine-tune the design together and achieve the perfect balance between visibility and refinement.
Subtle, yet powerful
The result is a stylish and durable window display element that stands out without overpowering the space. A subtle brand carrier that strengthens the appearance of both LensOnline and the optician.
We are Dex. Creators of communication.
