Photo: Ace & Tate
Ace & Tate is an innovative eyewear brand that has been making waves since 2013 with stylish frames, transparent pricing, and a bold brand identity. What started as an online player quickly grew into an international chain with more than 60 physical stores across Europe. Since 2014, Dex has been working with Ace & Tate—starting with an urgent project for eyeglass cases, and now as a trusted production partner for retail campaigns. One of the recurring projects each year: the Summer Sale.
From window decals to full retail campaigns
For Ace & Tate’s annual summer promotion, we produce the complete set of visual communication materials. Think of window decals that stand out in the streetscape, sandwich board stickers for outdoors, price signage, and various POS materials inside the stores. Everything is aligned with the campaign style of the year and tailored to the specific dimensions and needs of each store.
Ace & Tate designs the campaign; Dex takes over from there—advising on materials and formats, handling production, packaging, and distribution. For each store, a complete package is produced, compiled, and shipped—66 stores in total, spread across multiple European countries.
A well-oiled machine
Over the years, our collaboration has become so well-tuned that the entire process runs like clockwork. The design files integrate seamlessly into our production workflow, delivery dates are sharp, and logistics are tightly organised. This ensures peace of mind for Ace & Tate and guarantees that every store receives the right materials on time.
The strength lies in the full-service solution: not only do we deliver high-quality productions, but we also take care of smart packaging and smooth logistics. This way, Ace & Tate knows every store is ready for the campaign.
Impact in the streetscape
The Summer Sale is an important moment for Ace & Tate. Thanks to the visual materials we produce, passers-by immediately recognise the promotion. Inside the store, the different materials create clarity, unity, and a stronger brand experience. Exactly as intended.
More than a campaign
This collaboration demonstrates what Dex does best: growing alongside a brand without ever compromising on quality or speed. Every year, the campaigns expand, the number of stores increases, and we grow right along with them. Whether it’s window decals, POS materials, or complete campaign kits: we make sure it gets done.
We are Dex. Creators of communication.